The researchers say that by looking at idealized, sexualized women, guys feel less-than because they start thinking they need to measure up on the attractiveness scale to snag such a mate.
"Men make the inference that in order to be sexual and romantic with women of the similar caliber they see in Maxim magazine, they also need to be attractive," said lead researcher Jennifer Aubrey of the Department of Communications at the University of Missouri, Columbia. [LiveScience]
In a similar study, the male ego was not deflated when exposed to perfect nubile hotties posed with average looking boyfriend models. Hmmm, in the movies, the schlub ends up with the hot girl and the "average" girl? Well she either transforms like a butterfly or pretty much remains the best friend. There is no converse to the Joe Jackson song.
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